InstantApp Solutions

Custom software and AI systems for South African businesses.

Fixed scope, fixed price, weekly demos. Founder-led from Pretoria East, and we meet you in person across Gauteng.

No code before a signed scope and deposit. Ownership terms agreed up front.

Delivering since 2020
A resort golf tour on its own system for under R10,000
Live products you can open today
Founders and owner-run businesses across South Africa
Who we work with

Two kinds of clients come to us.

Founders with a product idea

You have a business idea that needs its own platform or app, and a budget to get a first version in front of customers. We scope it tightly, build it in weeks and help you grow it after launch.

Property investment, care bookings, tracking, crypto tax

Businesses with a process to fix

Bookings, events, orders or admin that run on spreadsheets, email and phone calls. We build the system your staff run themselves, and look after it once it is live.

Golf tours and resorts, insurance, retail, trades

Most of our clients came through someone they trust. We meet in person across Gauteng and work in English or Afrikaans.

Services

Four ways to start, each one a step to the next.

Start small and prove value, or go straight to a build. Every offer is fixed scope and fixed price.

App Health Check

Find out what is really going on inside the system you depend on.

Who it is for

Owners with a system that is slow, fragile or hard to change, whoever built it.

  • 30-minute call to hear the problem and tell you honestly whether we can help
  • Deep audit option: architecture, code, hosting and data reviewed
  • Written findings ranked by business risk, with a fix plan and estimate
  • Nothing to install and no access needed for the first call
30 minutes, or 5 working days for the deep audit Free call. Deep audit from R7,500
See how it works

AI Readiness Sprint

Two weeks to a working proof that AI can do the job, or a clear no.

Who it is for

Businesses with a repetitive, document-heavy or customer-facing process they suspect AI could handle.

  • Process mapping and data review in week one
  • A working prototype on your real documents or calls in week two
  • Cost, accuracy and risk report you can take to your board
  • Fixed scope, fixed price, no surprises
2 weeks R25,000
See how it works

MVP in 8 Weeks

A real product in front of real users in eight weeks.

Who it is for

Founders and businesses that need a first version live, not a slide deck.

  • Scope workshop and signed statement of work before any code
  • Weekly demos of working software
  • Web, mobile or both, with payments and sign-in where needed
  • Deployed, documented and handed over under the agreed ownership terms
8 weeks From R148,000 to own, less with a licence
See how it works

Support Retainer

Keep your system healthy and improving, every month.

Who it is for

Businesses with a live system, built by us or someone else, that need fixes, small improvements and someone to call.

  • Fixes and small improvements every month
  • Checks before every release
  • Hosting and security kept up to date
  • A monthly summary in plain language
Monthly, cancel with 30 days notice From R21,000 per month
See how it works

Prices exclude VAT.

Two ways to pay

Own it outright, or license it for less.

We agree this before any code is written.

Own it outright

You pay the full build cost and the code is transferred to you on final payment. Best when the software is your product or your competitive edge.

License it

We keep the reusable parts and license the system to you. You pay a fraction of the build cost up front, sometimes with a small usage fee, because the same foundation serves other clients too. Everything specific to your business stays yours.

A resort runs its 70-player golf tour on TeeTracker for R9,550 all in: a set-up fee plus a small fee per player.

How we work

Simple on purpose.

  1. 01

    Discovery call

    Thirty minutes. We listen to the problem and say honestly whether we can help.

  2. 02

    Fixed scope, signed agreement

    A statement of work with the price and the timeline. No code before signature and deposit.

  3. 03

    Weekly demos

    Working software every week. You see progress and you steer it.

  4. 04

    Handover

    Deployed, documented and handed over under the ownership and licensing terms agreed in the scope.

Selected work

Outcomes first. Details on request.

Eight engagements across fintech, insurance, healthcare, leisure and logistics. Some clients are named, others are described.

№ 03

Keeping an insurer's platform healthy

A Gauteng short-term insurer Insurance

The insurer's own policy and claims system had grown fast, and management wanted an outside engineer checking it.

Delivered Monthly reviews, fixes prioritised together with their team, and checks before every release.

Problems are caught and fixed before customers ever see them.
Monthly reviews, release checks
№ 04

MotiMed

Public product Healthcare

Medical aid members lose coverage disputes because a strong appeal letter is hard to write.

Delivered An AI-assisted appeal platform that drafts letters aligned with the Medical Schemes Act from the member's own evidence.

Live, with success tracked per case.
№ 05

Property investment platform

A South African property investment group Fintech

Investors needed one place to browse property investments, reserve a share and track how it is doing.

Delivered The investor platform with identity checks built in, plus an admin dashboard for the team.

Shipped and handed over to the client.
№ 06

Vehicle and asset tracking app

A South African tracking business Logistics

The business needed its own app to track vehicles and assets instead of paying for a generic product.

Delivered An Android app built from the owner's specification, tested in the field and supported after launch.

In use for several years, with support through 2023.
Android, cloud backend
№ 07

Chambers workflow

A South African advocates' practice Legal

Matter intake and brief handling lived in email and spreadsheets.

Delivered A workflow product for intake, briefs and shared documents.

Shipped, replacing the email-and-spreadsheet routine.
№ 08

Care bookings marketplace

A South African care startup Consumer

Families needed a trusted way to find and book vetted carers.

Delivered A two-sided marketplace with bookings, messaging and a native mobile app on both sides.

Rolled out with payments and identity checks.
Who you work with

Martin Meiring

Founder and lead engineer, Pretoria East

Martin builds and runs every engagement personally.

Founder-led delivery since 2020 for founders and owner-run businesses, meeting in person across Gauteng in English or Afrikaans.

The person on the call is the person who writes the code.

Questions

What buyers ask us first.

What does it cost?

The App Health Check starts with a free call, and the deep audit is from R7,500. The AI Readiness Sprint is R25,000, an MVP in 8 Weeks is from R148,000, and the Support Retainer is from R21,000 per month. Anything larger than that is quoted after the free call. Every quote is a fixed price against a signed scope. Prices exclude VAT.

How long does it take?

The health check call usually happens in the same week you ask for it, and the deep audit takes five working days. The AI Readiness Sprint runs two weeks and an MVP runs eight weeks. Retainers start within a month of signing.

Who owns the code?

It is agreed before we start and written into the scope. The usual options are full transfer to you on final payment, a licence where we keep reusable components and you get everything specific to your business, or a shared arrangement for products we help fund. Whichever you choose, nothing you rely on can be taken away later.

Why is licensing cheaper?

Because the foundation is shared. We build reusable parts once and license them to several clients, so each one pays a fraction of the cost. You still get everything specific to your business, and the licence is written into the agreement so the system cannot be taken away from you.

We already have a system built by someone else, can you help?

Yes. We start with an App Health Check to see what you have, then we either take it over or improve it with the Support Retainer. We are happy to work alongside whoever built it.

Do you work with our accountant or IT provider?

Yes, and it usually makes the work faster. We brief them on what we are changing and why, and they stay the owners of their part of the picture. You get one system that everyone involved understands.

What happens if the scope changes?

We stop. The change gets written down with its cost and its effect on the timeline, and we only continue once you sign it. That is why there are no surprise invoices at the end of a project.

Do you sign an NDA?

Yes, before the first detailed conversation if you want one. Send yours or use ours. Nothing about your business, your data or your systems is shared or named publicly without your written consent.

Tell us what is slowing the business down.

Thirty minutes, no slides, no obligation. You will leave with a straight answer.

Book a free 30-minute call